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Experience
Why Wendy Peck?
Books by Wendy PeckPlease see below for the list of books I have written, or got to the Books section for full details. Released 2003
Great Web Typography features one of my favourite topics -- Web type. The first of its kind in the publishing world, I had the chance to focus 100% on how words should be presented on the Web. Many of my books feature design and content suggestions, but this book is devoted to making your Web content look great and perform for you. Click on the cover image or here to read more about this book, or to buy it through Amazon.com.
New Book July 2002
Dreamweaver MX was just released, and we followed close behind with an update to my first book. Dreamweaver MX Weekend Crash Course is more consise, and contains new sites for the exercises. Click on the cover for the book or here to read more or order from Amazon.com.
Released in December 2001
My new book,Web Menus with Beauty and Brains, published by Hungry Minds. Step by step directions to build effective and beautiful menus. Click here, or on the cover image above for more details or to order through Amazon.com.
Released March 2001!
My first full length book, Dreamweaver 4 Weekend Crash Course. Available through Amazon.com. Corrections page for Dreamweaver 4 Weekend Crash Course is here.
Wendy Peck ©wendy peck 1998-2002 |
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Take control of your marketing strategy, and your business WILL grow.Most great marketing is not award winning ideas, but a common sense look at what your product is and how it solves a problem for your customer. With this knowledge, you can get the right information to the right people. This is where I can help. I will work with you to establish exactly what benefits you offer through your product or service. Often my clients are not aware of areas that make them special, make them fall into an under serviced niche. For an effective Web presence, strategy should be your first step. My Web marketing strategy package includes:Competitive analysis: What are your competitors doing? What is your real competition (not always obvious in the wild Web world)? What techniques are they using? What do your competitors sites offer? look like? Product and service analysis: What exactly do you offer? What makes you special? Often the answer to this surprises even well experienced business owners. I work with my clients. You already know the answers to the questions above. It is my job to find out from you. Web marketing strategy: Using the results from the exercises above, I will work with you to position your Web site to take best advantage of opportunities and promotional methods. Search engines, affiliate programs, customer information methods, e-mail promotion (permission only) are all valid and reasonable cost ways to promote your site. But without a direction, they can be ineffective at best ... damaging at worst. Off-line marketing strategy: Your Web strategy must be interwoven with your full marketing plan. This is where I can really help your business, since I have been in the traditional marketing world for 25 years and the computer world for over 10. I truly understand both, and can design a fully integrated plan for your success at the lowest possible cost. Full Strategy Report: At the end of the project, you will have a complete, clear, written plan for your marketing strategy. This usually covers at least one year, but each customer package is tailored to your needs and budget. Unlike large marketing firms, I am able to offer this service for reasonable cost - even for very small businesses. And since I work with you at every stage, you will have directed the focus for the strategy - no big city ideas for a small town service. Full package contracts start at $500.00 and quotes are always free. Let's get together to get YOUR business moving!If you are looking for full-service search engine optimization and marketing company, contact
Make sure you visit my Production Graphics column at Webreference.com
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